To carry out innovative, objective, agile, clear, cost-effective, and committed market and public opinion research to inform optimal decisions that improve results and add value.

Ilustración de un frijol de café en color negro con elementos decorativos.

MISSION

To disrupt a rotten industry with creativity and innovation, becoming the best market and public opinion research consultancy firm in Argentina and Mexico.

VISION

VALUES

Corte transversal del cerebro humano que muestra la materia gris y blanca, con detalles de las estructuras internas y la textura del tejido cerebral.

Innovation

We apply cutting-edge models that enable causal inference —going beyond “XX% believes A”.

Objectivity

For us, truth comes before what people want to hear. We do not fudge the numbers.

Agility

We optimise processes: doing in 2 to 4 weeks what our competitors take 4 to 6 weeks to do.

Clarity

We explain complex analyses in simple terms and translate the results into concrete actions.

Commitment

We provide advice and support throughout the process, embracing responsibility for our recommendations.

Cost-effectiveness

We are not interested in upselling. We develop tailor-made solutions for specific problems and objectives.

SERVICES

Código de barras en blanco y negro

BIG BRANDS

We use a range of methods, from the most traditional (brand health, ad testing and focus groups) to the latest developments (econometric models with machine learning), to improve results, design products and/or services, fuel creative advertising campaigns and add value. 
Ilustración de varias personas de diferentes colores de ropa con una lupa sobre ellas, enfocando en una persona específica, simbolizando búsqueda o análisis de datos de población.

SCIENTIFIC SAMPLING

In line with the highest international scientific standards, we draw probabilistic and non-probabilistic samples, both cross-sectional and longitudinal (panel), using in-person and/or online methods. Our samples can be general or specific; for example, we have a sample of the top 1% of earners in Argentina.
Logos de los partidos políticos Demócrata y Republicano, con los animales de un elefante y un burro, decorados con estrellas en los colores rojo, azul y blanco.

OPINION & VOTERS

We investigate public opinion with rigour, professionalism and political impartiality to design campaign strategies and political, social and economic trackers at national, sub-national and local levels.
Diagrama de dispersión con puntos azules y línea de tendencia roja que muestra relación positiva entre las variables X y Y.

SMEs SOLUTIONS

We make all the tools used by major brands available to SMEs to help them grow. Tailor-made and cost-effective solutions.
Fórmula para calcular MRR perdido y expansión de MRR con notas sobre ingresos recurrentes mensuales, upselling, cross-selling, aumentos de precios, cancelaciones, renovaciones y cambios de cuenta.

USER OPERATIONS INTELLIGENCE 

We provide outsourced data analytics teams for brands, apps and e-commerce platforms, integrating operational data with our comprehensive understanding of consumer behaviour and national trends.
Mapa de temperatura en Argentina, con temperaturas muy altas en la región central, especialmente en la zona de Cuyo, en tonos rojos intensos, y temperaturas más bajas en el noreste en tonos azules y amarillos.

ELECTORAL FORECASTING

While an individual is unpredictable, millions are not. We have developed a new methodology for predicting election results by combining the latest developments in survey weighting, machine learning (AI) and ensemble models that integrate micro- and macro-level social data.
Diagrama de red con nodos y conexiones en tonos azules, algunos en rojo y gris, representando relaciones o conexiones entre múltiples elementos.

DIGITAL BRAND HEALTH

An in-depth, holistic and agile analysis of brand image across all social media platforms, using standardised and ad hoc metrics.
Diagrama con tres puntos X, Z, Y y dos vectores U desde X a Y, y dos vectores desde X a Z

IMPACT EVALUATION

We bring together interdisciplinary and multi-sector teams to evaluate the social, political and/or economic impact of social and public interventions using a causal inference approach and employing qualitative, quantitative, computational or mixed-methods research.